The business world is competitive place. Dog-eat-dog, even. Your brand is out on the frontline – working hard to capture the attention of your target audience and convert interest into custom. It makes a statement about your company and helps your customers to form the right opinion, fast. With such an important job to do – perhaps the most important job of all – you need to get your brand spot-on. And to do that, you need to start at the drawing board. You’ll need to define your goals. Set your vision. Carve your own unique position in the market. And then, you’ll need some first-rate brand development to bring your business to life in full technicolour glory. And where’s the best place to start? Right here, with Bing Digital.
At Bing Digital, everything we do revolves around your brand. It’s in our blood. Branding is everything, and we’re not afraid to say otherwise. From design to business development, your brand affects every facet of your company and web presence. By getting it right from the word go, you’re sending out a powerful message to potential customers and forging relationships to last a lifetime. It’s not something to be sniffed at, which is why our team are dedicated to achieving brand perfection.
To stand out from the crowd, your brand needs to be positioned with hawk-like precision. Which is why Bing Digital conduct a thorough process of research. Our brand development team start by digging up the facts about your market. Then, and only then, can they start understanding where to take your brand. That’s because your strength lies in the contrast with your competitors. Blend in too much, and you’ll slip by unnoticed. So ask yourself, what do you offer that your competition doesn’t? Focus on that and you’re on to a winner.
When we say ‘brand’, many people think ‘logo’. But a logo is just one small component. To pack a real punch, your brand needs a big-picture approach. That means paying close attention to colour palettes, typeface, straplines and even tone of voice. Then tying them together in a clear set of brand guidelines, to be used by your entire business. Covering it all – from your website right down to your email signature – your brand guidelines bring total clarity. The clearer your identity, the better – that’s how you’ll make an attention-grabbing impression that wows your target audience. And with Bing Digital’s help, it will be an impression that lasts.
A brand tells the story of your business. It’s about past, present and future. Where you started, where you are now and – most vitally – where you are headed. That’s why Bing Digital work hard to define your vision and capture your personality – whether that’s quietly professional, positively offbeat or anything in between.Once we’ve put in the groundwork and have the facts at our fingertips, Bing Digital’s team of designers set to work. Their job? To make sure your brand packs a punch, gets your business noticed and ultimately brings home the bacon. Whether that’s sales, enquiries or membership sign-ups, your brand is about more than just looking good. It needs to perform. With Bing Digital’s brand development services your brand will be memorable, fresh, honest and – here’s the icing on the cake – relatable. A presence that resonates with your audience, and one they cannot forget.
We have supported the growth of many local, regional and multinational companies, providing results-focused marketing.
Let’s talk! Let’s discuss the nuts and bolts of your business. What you need and what you don’t. What you love and what you hate. Together, we can create a brand that stand out from the crowd and demands attention. Simply get in touch and we’ll guide you on the route to brand greatness.