Effectiveness Audit for Ecommerce

There’s always room for improvement in ecommerce. And every change – no matter how small – can make a big impact on your bottom line. Whether it’s faster loading times, improved user experience or better branding, there are so many ways to take your online store to the next level.

The problem? It’s hard to put your finger on exactly what’s going wrong or where there’s room for improvement.

At Bing Digital, we provide a wide range of effectiveness audits for ecommerce sites. Whether it’s your server and infrastructure or a lack of social proof, our auditing process will highlight exactly where you can make improvements. Even better, our specialist consultants have the expertise necessary to recommend how to put it right.

Uncovering problem areas

When you spend every day with an ecommerce site, it’s almost impossible to take a step back and review everything with a critical, unbiased eye.

Not only that, but the vast majority of a website’s efficacy is behind closed doors. It can’t be tested without expert know-how and tools. In many cases, there’s no discernible problems. And to the untrained eye, your site might simply be failing to generate enough sales with no clear reason why.

That’s where Bing Digital comes in. With a range of purpose-designed tests, we can perform a full audit of your site. Whether you’ve got a rough idea of where the problem lies or no clue at all, we will root it out and recommend a suitable course of action.

Purpose-designed tests 

Every ecommerce site is different. But the one thing they have in common is their purpose. They’re there to sell. Unfortunately, it’s not that simple. There is a variety of factors that make up an effective site and help your business generate sales. From attracting traffic to processing the final sale, it’s our job to find which of those factors on your site is failing via purpose-designed analysis. Armed with accurate, invaluable results and expert advice, you can make quick, data-driven decisions.

• Technology – Is your platform, server and infrastructure fit for purpose? 

• User experience – From branding and social proof to checkout and the overall site performance, does your online store provide an exceptional user experience? 

• Acquisition – How does your site attract visitors? And can it do more? 

• Data – From your CRM and analytics to reporting, does your site handle data efficiently and provide usable intelligence? 

• Operation – How are you, your team and third parties operating in the ecommerce process operating together? And is there room for improvement? 

Starting the consultancy process 

While some consultants dive in head first, we know how important it is to understand your business and your goals first. That’s why we start our consultancy process with meetings, interviews and workshops. Our experts get to know your situation, aims and any existing issues or focal points for your team.

From there, we’ll get to work on your site and ecommerce operation more broadly. Upon completion of the audit, we’ll outline where your site is working, where it isn’t and how to remedy any issues. If required, we can also assist with implementation of these changes. As award-winning ecommerce experts with countless years of industry experience, we have the know-how and skill to ensure each and every change is executed with the upmost diligence and to the highest standards. 

Get in touch 

An effectiveness audit could be the first step in transforming your ecommerce business. Just think – how would a 1% increase in sales affect your business. How about 5%? You’ll never know just how far your website can go until you put it to the Bing Digital test. To find out more about our auditing services and how they can help you, contact us today.