The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce.
By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots to identify your