Meet no added sugar
The brands ethos is to create modern witty pieces with easy care from premium fabrics. Natural compositions are a focus as is the comfort of a wearer. Started back in 2001 the no added sugar has grown to an internationally recognized children’s brand.
What we set out to do
Having been involved in with the brand since 2009, we planned to modernise the user journey whilst harnessing the power of magento 2. Developing a design creative that show cases products whilst making it easy for their varied customers to shop was paramount.
Mike Woodward, our creative director talks about his approach “I wanted to focus on space that allows the products and lifestyle images to take centre stage. For instance, laying out the product page so there is no need for complex zooms or thumbnails, the user can experience each product in detail”
A large aspect of the business includes wholesale, with this in mind we created a show stopping wholesale site which compliments the brand and gives the same experience as retail.
Our Role
- Wireframing
- UX & UI Design
- Front End Web Development
- Magento 2 Development
- B to C & B to B Planning
brand discovery
having a brand lead user experience was paramount in this re-design. We wanted visitors to the site to feel completely immersed in the high impact visuals and the story behind no added sugar
easy to shop
with a varied target audience our creative team wanted to give a stylised but easy to use journey to product and checkout.
