Transforming the perception of CBD products through creative design & innovative Magento PWA development.
We were tasked to push the boundaries of what a online brand store could be while ensuring a user friendly UX which converts users to customers.
What was our role?
- Analytical & Site Audit Report
- Wireframe Concepts, Storyboarding and UX & UI Design
- Magento 2 PWA Development
About OTO
OTO is a unique health and well-being brand that designs and manufactures high-end, high-quality CBD-based products. From skincare to canned drinks, they aim to offer the most effective and luxurious experience, thanks to rigorous research, design and testing processes. That’s complemented by cruelty-free, vegan ingredients that are sourced sustainably and derived naturally.
What we set our to do
To showcase their fantastic product range, OTO required Vue store development alongside a Magento 2 progressive web app (PWA). That started with a comprehensive audit of their existing site, reviewing the front-end user interface and experience, along with analytical data, heat mapping and user recordings – for an in-depth understanding of the current site’s performance and habits of brand-specific customers.
Above all else, we wanted to push the boundaries of what an online store can offer while also being a highly functional and converting site. But with the CBD market still relatively new, and high-end CBD products even newer, OTO’s site needed to educate and convert while promoting the overall brand and avoiding the generic CBD styling. That was achieved with wireframing, storyboarding, assets design, site design and UI animation assets – so no stone was left unturned when it came to the overall brand image.
A website crafted from experience and data.
Understanding the true importance of showcasing OTO’s unique products in a sustainable, memorable and yet still truly creative way which added value to the customer is what made this project a challenge and so much fun.
Michael Woodward
Project Creative Director
Understanding the true importance of showcasing OTO’s unique products in a sustainable, memorable and yet still truly creative way which added value to the customer is what made this project a challenge and so much fun.
Michael Woodward
Project Creative Director
A smart UX & UI that knows to welcome you a “Good Morning” or wish you a “Goodnight”
Not just because it’s nice to do, but because it knows if you are shopping at 3am, you’re most likely having trouble sleeping, and OTO has a product to help you with that. A small element which helps customers connect with products they actually need.
Crafting site navigation and smart search system that truly guides and informs customers to the products, in a unique and enjoyable way.
Crafting site navigation and smart search system that truly guides and informs customers to the products, in a unique and enjoyable way.
A mobile experience which doesn’t sacrifice, but rather plays to the strengths of both the device and the brand.
A mobile experience which doesn’t sacrifice, but rather plays to the strengths of both the device and the brand.
Working with a team which understands and can execute the brief to these standards is rare, we couldn’t be happier with the outcome and we know that our customers are going to feel the same way.
OTO Team
Have a project in mind?
Get in contact with our team to chat about what we can do about your brand today.