Plumo : a Bing Digital Case Study

Who are Plümo?

Plümo is an established online and mail order retailer, selling an extensive range of high-end women’s clothing, jewellery and home accessories. Bing Digital have been working closely with Plümo to help develop their new ecommerce website and create an online strategy to raise the profile of the business both on and offline.

Throughout the project Bing Digital has worked closely with O’Mara Design who developed the front-end design for the new Plümo website.

– See more at: https://old.bingdigital.com/our-work/plumo#sthash.VXF9rQMA.dpuf

Objectives

Create a fresh and contemporary look-and-feel to their website and enhance the online customer experience. Streamline order fulfillment processing, allowing for back orders, multiple warehouse set-ups and direct delivery integration. Increase brand awareness and expand the customer base. Migrate from current payment services provider to Sage Pay. Utilise social media to engage with clearly defined target audiences. – See more at: https://old.bingdigital.com/our-work/plumo#sthash.VXF9rQMA.dpuf

Create a fresh and contemporary look-and-feel to their website and enhance the online customer experience.
Streamline order fulfillment processing, allowing for back orders, multiple warehouse set-ups and direct delivery integration.
Increase brand awareness and expand the customer base. Migrate from current payment services provider to Sage Pay.
Utilise social media to engage with clearly defined target audiences.

How we helped

Plümo wanted a design that extended their catalogue and brand message online. With clear views on design direction, plümo supplied a well defined creative brief, to which we added our own flair and experience. Using our ecommerce solution Emporium, we developed a multiple warehouse, order fulfillment and order processing system that removed the need for 3rd party stock systems. This has future proofed plümo’s back office systems for the foreseeable future. Emporium connects directly into social channels, delivering news updates and product information on Facebook and Twitter, providing a layer of unattended product promotion.

As a Sage Pay approved partner we are able to integrate Sage Pay solutions into our clients’ systems, providing slicker checkout processing that is 100% compliant with PCI security standards. We designed SEO & PPC strategies to drive quality, targeted traffic to the new

How did it turn out?

We are extremely proud with the finished results; and expectations have been excelled. The site is growing in traffic and conversions by the day having developed a slick and intuitive user experience that has already significantly enhanced the brand.

With hundreds of Facebook followers within their first month of trading and plenty of new arrivals for consumers to purchase, Shipment is already succeeding in carving its own niche in the UK fashion industry.

At Bing Digital we will continue to work closely with the brand in the coming months to further enhance their online offering.