Shipment Clothing Company

Who are they?

Shipment Clothing Company showcases uniquely travelled fashion to suit any style. Whether it’s a wardrobe essential or a statement piece, Shipment offers handpicked clothing and accessories to guarantee individuality for every single outfit.

As a business which prides itself on providing high-quality, exclusive ranges of clothing, at Bing Digital we were enthused about working with a retailer that boasts the same creative ethos as ourselves.

What was the brief?

As Shipment Clothing Company was fresh on the scene within the fashion marketplace, we were approached to pitch for a new brand-led e-commerce website, offering their customers a unique online shopping experience.

Deadlines were tight due to the fact Shipment had been let down by a previous developer at the last minute and reputations were naturally on the line in order to deliver to spec, under budget and launch on-time.

The retailer required an easy-to-manage site with the ability to control its contents in-house, whilst showcasing the product range in an ultra-professional manner with speed and essential security.

How we did it

As part of our initial research we identified that social and mobile traffic was going to be a primary driver of conversions to the site. Subsequently, much of the marketing plan was based on reactive social media marketing and a seamless integration within these channels was essential.

After reviewing the brand offering and detailing the product’s target demographic, we set to work on developing user profiles of potential customers and how the site should work for them. This was to form the basis of our front-end design that encapsulated the brand whilst showcasing premium products.

We opted to use Magento, a powerful back-end e-commerce platform, utilising its vast feature set to enable Shipment to grow in the months and years ahead.