Opening new doors for UK Oak Doors with an experience & conversion focused Magento 2 website.

Crafting a customer experience which simplifies a complex orders process and large product range in a fast and reliable package.

What was our role?

Analytical & Site Audit Report
UX & UI Design
Magento 2 eCommerce Development

About UK Oak Doors

UK Oak Doors is an oak-based retailer, focusing heavily on doors, flooring and skirting boards. Along with the sister company, Internal Doors, the focus is on products they’re proud of with a service to match. That extends from ethically sourced oak that’d PEFC certified to hassle-free online ordering and fast, reliable delivery on their full range of products.

What we set our to do

UK Oak Doors needed Magento 2 development and building for itself and its sister company. In both cases, the goal was to create a new, modern experience which focused on conversions and simplified a complex ordering process – regardless of the customer’s device.

We started with an existing site audit, reviewing the frontend user interface and experience, along with analytical data heat mapping and user recordings. That gave us an understanding of how the current site is performing and the habits of brand-specific customers.

We then completed wireframes, assets design, site design and UI animation assets. Our team integrated a wide range of third-party services and extensions along with custom extension development. That was topped off by an omnichannel software integration, ensuring a seamless experience on all devices.

A new experience for buying doors online…

The buying process for UK OAK Doors can be complicated and it was paramount that customers could complete complex orders with ease, using historical data as a base we created a UX which delivers on this goal now and into the future.

Michael Woodward

Project Creative Director