How we approached the challenge
Our first task was to create an online marketing strategy to achieve the House Envy business goals – we began with SEO. The homeware market is hugely competitive, so we needed a focused, clever plan to start ranking for high traffic keywords. So we embarked on an SEO campaign that included onpage and offpage optimisation, as well as link building.
We also implemented the House Envy social media presence and began creating an email marketing strategy to grow their database.
Every good project is founded on research. During the conversion consultancy process – where we spot patterns in user behaviour and identify the shortfalls – we noted a problem with the existing site on mobile devices. Looking at the user journeys on Google Analytics, we saw that smartphone and tablet users were exiting the site at a similar point. That meant there was a problem with the mobile browsing experience, so we discussed our findings with the House Envy team.
While their website worked well on desktops, they needed a mobile-friendly version to maximise ROI – so our project grew to include a new mobile site, using responsive design to ensure the browsing experience was seamless from any device.