If you’re launching a new business or in the process of rebranding, choosing a new brand name will be on your to-do list. This is definitely one of the most fun things you’ll do as a business owner, and can often be the catalyst for the creation of your whole brand.
Unfortunately, it can also be a maddening and drawn out process – a lot of ideas will fall flat, and, to compound matters, many of the best dot com domains are already taken. One of the key challenges