eCommerce Trends in 2021
The eCommerce industry is one that evolves on a daily basis. This is why it’s important to stay updated on everything related to eCommerce trends. Two decades ago, most people would have sneered at the idea of using the internet to sell goods and services. In 2020, total retail e-commerce sales worldwide added up to a value of 4.2 trillion US dollars. In the whole of Europe, eCommerce trends show that the UK leads the pack in terms of sales with consumers spending
On-Site vs Off-Site SEO for Ecommerce – A Beginner’s Guide
Given that as much as 40% of ecommerce traffic originates with a search engine, no ecommerce site owner can afford to neglect their ranking in search engine results pages (SERPs). While much of the focus with regard to SEO falls on on-site performance, off-site elements should not be neglected. What do we mean by on-site and off-site SEO? In layperson’s terms, on-site SEO is how your site performs according to search engine algorithms based upon the content, layout
How Much Content is Best for SEO in Ecommerce?
The cardinal rule of digital marketing is as true now as it has ever been – content is most certainly king. However, that’s not to say that more necessarily means better, especially when dealing with ecommerce. By all means, content should be added to each and every page of your ecommerce site, whether it’s in the form of product descriptions, blog posts or FAQs. Strategically placed SEO keywords are also helpful for allowing Google’s bots to identify your
Ecommerce and defective product liability
Online retailers are often unaware of their exposure to product liability claims from customers. Sellers assume that it is the manufacturer who is solely liable for injuries caused by a dangerous product - that is not the case. UK and EU laws require retailers to take steps to ensure the products they sell are safe to use. If retailers disregard their duties and a customer is injured by an item they sold, the retailer could be sued. How could product liability affect
How to Create a Customer Profile for Your Ecommerce Store
If thousands of people visit your ecommerce store every week, day or even hour, who should you target? You can’t position your brand for everybody, so who are the right people? This dilemma is exactly why creating a customer profile is vital for ecommerce success. Thanks to the digital revolution, businesses have access to more customer data than ever before – all of which can be used to create in-depth customer profiles. But I’ve never needed a customer profile
Finding a Match: How to Choose Between Ecommerce Platforms
There has never been a better time to get into the enterprise e-commerce game. Not only does running your own online e-commerce store allow you to have the freedom of living anywhere in the world while still earn an income, but it also gives you the flexibility of switching out products without having to purchase a large inventory or rebranding yourself. Whether you're looking to start your own business or scaling up your existing store, the success of your e-commerce
Coping with Coronavirus – 4 Essentials for Ecommerce Sites
The entire country, and the entire world, is facing an unprecedented situation with the ongoing spread of the COVID-19 coronavirus. Not least since the Government announced stricter social distancing rules on March 23rd. For most of us, that means changing our day-to-day lives in ways we weren’t expecting. Employees are working from home. Parents are looking after their kids in ‘term time’. And we’re all told to stay two metres apart in public. Ecommerce
FREE App Turns Restaurant Into A Takeaway
The coronavirus outbreak has hit pubs and restaurants hard. With a lockdown in place, the only way you can sell food is by takeaway. But how on earth do you get that up and running? Here’s the great news for you! You can now turn your pub or restaurant into a takeaway within 24 hours! We’re offering our full setup, design and build services – and it’s completely FREE. ✅Fully Branded Setup of your Restaurant App ✅Menu
8 Big Ecommerce Trends We’re Predicting for 2020
In order to manage, maintain and grow a successful ecommerce business, keeping on top of trends can’t simply be a hobby. With thousands of competitors out there and an almost limitless potential audience, tapping into popular trends can be a fast-track to success. But with the ever-changing world of the internet and the varying needs of your customers, it can be difficult to stay ahead. Luckily, we’re here to help. Keep reading to discover the top 8 big ecommerce
Ecommerce SEO: 9 Statistics About the Importance of Search
When it comes to ecommerce, one of the few things as important as a fast, modern website, is your placement and relevance on search engines. Get it right and the traffic will flow. Get it wrong and your target audience could miss your site entirely. Set yourself up for success in the SERPs with these nine key ecommerce SEO statistics… 1. 90% of all searches in 2018 were on Google It goes without saying that Google is the most popular search engine out there. Since